Julia K.
Commercial Strategy & Business Development
Commercial Strategy | Business Development | Strategic Projects
Commercial Strategy & Business Development
Commercial Strategy & Business Development
Nearly a decade across B2B technology, SaaS and specialist industries.
100+ companies, from commercial research to business development and strategic execution.
SELECTED WORK, APPLIED ACROSS INDUSTRIES
The Work
I work with B2B companies on commercial strategy, competitive positioning, business development and strategic projects.
My experience spans market and customer research, business models, go-to-market strategy, offering development, partnerships and project delivery.
I've worked in-house and independently, co-founded and operated a consultancy, and worked directly with founders and leadership teams across different industries and stages of growth.
What I Bring
I approach business questions by looking at the company as a whole, not just the function where the problem first appears.
I examine markets, customers, competitive positions and the commercial decisions behind them. I want to understand what the business is trying to achieve, what its capabilities support and where assumptions or competing priorities may affect execution.
My approach combines research, commercial judgment and practical delivery. I'm comfortable working with incomplete information, structuring complex questions and challenging assumptions when the evidence calls for it.
Having worked both inside companies and as an entrepreneur, I understand the importance of taking ownership, working across disciplines and turning analysis into work that can actually be used.
Areas of Work
Business & Market Strategy
Market, customer and competitor analysis to understand commercial opportunities, business models, market entry and growth priorities.
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Positioning & Offering Development
Defining competitive differentiation, developing value propositions and shaping products or services around customer needs and business capabilities.
Business Development & Strategic Projects
Developing commercial opportunities, partnerships and new initiatives, including coordinating the people and work needed to take projects forward.
Julia K.
I've spent nearly a decade working across international brands, technology, SaaS and specialist industries, including co-founding and operating a consultancy.
I've researched unfamiliar industries, worked directly with customers, developed commercial strategies and helped businesses explain and develop what makes them competitive.
I'm interested in the company beyond any one function: how it creates value, what its customers actually need, what its capabilities make possible and how the people responsible for it make decisions.
Today, I'm also building The Backbone Method®, a company developing structural diagnostics for investment and ownership transitions.
I enjoy working with people who are building something ambitious, particularly when the questions are complex and the answers aren't obvious.
SELECTED TESTIMONIALS
"The work positioned us for high-stakes cases and established immediate credibility under pressure.
It aligned how we are understood with the exact level at which we operate.
Michael Roberts
CEO, Rexxfield
"The new presence supports sales directly. Conversations start warmer, objections surface earlier, and decisions move faster.
Toni Vahla
CSO, Evenli
"Julia adapted quickly to complex structural changes, even as the company name changed mid-process.
She is easy to work with and we are extremely satisfied with her approach.
Mikko Keskinen
CSO, Co-Founder, Nawia
Working Together
I work with B2B founders and leadership teams on selected commercial strategy, business development and strategic projects.
I'm also open to joining the right company in a strategic or commercial role, where I can take responsibility for meaningful work and contribute directly to the business.
For projects, partnerships or professional opportunities, get in touch.
Uncontested Position
Your presence is evaluated correctly from the first point of contact. The strategic and visual narrative holds under deep institutional scrutiny.
Frictionless Velocity
Internal leadership, VPs, and external agencies operate from a single specification—accelerating capital events and strategic integrations.
Valuation Leverage
Pricing reflects the value of the work.
Commercial discussions begin from the correct position from the start.