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Positioning and Identity for B2B Brands Ready to Lead with Clarity

Tailored Brand Strategy & Execution for B2B Leaders

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Nawia
Content Strategy
LM - mobile

Is Your Brand Still Telling an Old Story?

You’ve leveled up. Now it’s time for your brand to do the same. Elevate your positioning, sharpen your messaging, and modernize your digital presence with strategic branding.

The result? A credible, compelling online presence that attracts higher-quality clients and puts you at the forefront of your field.

+10

Years of building brands for B2B 
expert-led companies

+100

Projects across industries like legal, tech, wellbeing & construction

80%

Of clients come 
through referrals

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Brand clarity from day one

Get crystal-clear on what sets your business apart. Align your messaging, identity, and goals to reflect.

Modern look to match your value

From logo to typography to color, every visual element is designed to communicate who you are, what you do, and why it matters.

Tailored, collaborative, and efficient

Work 1:1 with an expert in a streamlined process tailored to your business. No templates, no fluff, just focused, efficient collaboration.

Julu

Built for B2B: Brand Strategy, Visuals & Professional Website 

If your positioning is unclear, messaging is vague, or your visual identity looks outdated, it’s costing you trust, leads, and revenue.
 

I help B2B companies rebuild their brand from the ground up. We start with positioning and messaging, ending with a complete visual identity and website.
 

The process is 1:1, streamlined, and built around your business goals. Walk away with a brand that clearly communicates what you do, who it’s for, and why it’s worth buying.

Nawia
HR With You
SCIC
Evenli
Blue ZERO
Rokit
Sanna Laitinen
Executive Hunt

"Working with Julia has been an excellent experience for Rexxfield. She quickly understood where we wanted to go and delivered a modernized brand and landing page that present our services with clarity and confidence. The outcome was better than we expected!

Wholeheartedly recommend Julia to anyone looking for professional branding and clear messaging that fits their business."

 

Michael Roberts

Michael Roberts

CEO, Rexxfield

"The project was a success! 
Working with Julia was easy and professional. She kept things moving, directed and stayed on top of everything from brand to execution, and understood what we were after from the start.
 
I’d recommend her to anyone who wants a strategic expert to sharpen their message, improve the client experience, and refresh how they show up."
 

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Toni
Vahla

CSO, CMO, Evenli

"Julia has managed content creation and CEO thought leadership interviews with exceptional efficiency. Her proactive approach and attention to detail streamline collaboration, making it easy to achieve quick, high-quality results. Projects progress smoothly and professionally, every time.

I highly recommend her to anyone who values effective and impactful content production."
 

Pertti Kortejärvi

Pertti Kortejärvi

CEO, SCIC

"Julia dedicated significant time and effort to clarifying the core essence of Rokit’s brand and deeply understanding our operations and objectives. She quickly grasped exactly what we were seeking from the rebrand and has an incredible ability to translate vision into visually impactful results. The outcome doesn’t just reflect, it truly embodies our company’s values and goals, exceeding our expectations.

Exceptional work!"

 

Erkko Klemetti, CEO Rokit Oy

Erkko Klemetti

CEO, Rokit

"Julia has designed both of my websites, and working with her has been an exceptionally smooth experience. When true professionals are given creative freedom, the project moves forward effortlessly, and the result exceeds the visual expectations I had in mind. I’m truly impressed by how Julia understood and brought my personal brand’s essence to life.

I highly recommend her!"

 

Sanna Laitinen

Sanna Laitinen

Finland's Top Speaker

"It was really easy to work with you, and we're very happy with the end result. You adapted quickly to changes and understood what we were looking for.

 

At times, our ideas were quite vague 😄 Even the company name changed along the way.

 

A strong recommendation for you, Julia!"

Mikko Keskinen -  Nawia

Mikko Keskinen

CSO, Co-Founder, Nawia

"Working with Julia transformed our brand and our business. She created a clear, professional identity that strengthened our positioning and built credibility in the market. During COVID, she also bult an online showroom that gave us a crucial competitive advantage and helped us grow when others were slowing down.

She’s a collaborative brand partner who blends strategy with creativity.”

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Taina Myllylä

CEO, Selected Brands Finland

"Julia created a visual identity that perfectly reflects who we are and helps us stand out in the market. She delivered a rebrand that speaks to our audience and supports our business growth. The website design process was smooth and strategic, resulting in a strong, modern online presence that builds trust.

 

I highly recommend Julia to anyone looking to build a recognizable, impactful brand that drives business forward."

Reija Laurell - HR With You

Reija 
Laurell

CEO, HR With You

"Julia works with exceptional quality and craftsmanship. She truly listens and understands the kind of brand and content we’re building, and delivers solutions that are not only visually stunning but also functionally smart. The end results reflect exactly the values and quality we stand for.

 

Working with Julia is seamless.

It genuinely feels like she’s part of our team."

Virpi Haavisto

Virpi  Haavisto

CEO, Avantage/ Creative Leaders Forum

The Authoritative Brand™

A Strategic Brand Transformation for B2B Founders and CEOs

This is for leaders who’ve outgrown their current brand, and know it’s time to step into something more aligned, more confident, and more effective.
 

You’ve built the business. Now it’s time to build the brand that matches it.

Everything Included in Your Brand Package

Positioning & Messaging

We define what your brand stands for, how it sounds, and why people should choose you.

Visual Identity Direction

We create a visual style that matches the real level and quality of your work.
 

Website Structure & Copy
I help you wireframe and write a website that’s clear, focused, and built to support your growth.

Execution Support 

From idea to implementation, I support you through design, content, SEO, and launch.

Weekly 1:1 Strategy Calls 

We meet weekly to make steady progress and shape your brand together, step by step.
 

Strategic Partnership
You get me as your partner, guiding the process and helping you build the brand you truly need.
 

Julu

Why Work With Me

Strategic Depth + Hands-On Execution

I bring a decade of experience building brands for growth-stage B2B companies, consultancies, and service businesses.

Been On Both Sides

With a background in agency leadership and in-house brand strategy, I understand the realities of growing a business from the inside. I know how to work with founders, internal teams, and external partners to keep everything aligned and moving.

Trusted by Founders, CEOs, and Experts Across Industries

My work spans legal, HR, construction, wellbeing, tech, and more. I’m known for creating clarity in complex spaces.

Image by Steve Johnson

Need a Trusted Partner to Help Shape Your Brand?

Let’s Build the Brand your Business Deserves.

Whether you need clarity, consistency, or a fresh start, I’ll help you shape a brand that truly reflects the level you're operating at.

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